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''From the start, I wanted humor written at a level the parents get if they're playing with their child, so it's not like 'If I see one more purple dinosaur, I'm going to scream,' '' Ms. Parents have been known to hang onto the mouse long after the children have gone to bed.
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Reviewers also give the software high marks for innovative game design and fresh, witty interactive storytelling. Unlike most of their competitors' characters, Humongous characters are hand drawn and then digitalized, along with their watercolor backdrops, providing higher-quality animation. 2-selling game titles in the educational software division, beating out high-powered rivals including Disney, Broderbund, the Learning Company and Cendant.
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In April, PC Data reported that the company had the No. Day as a bedtime story character for her son, Travis, now 11. Spurning collaboration offers from heavyweights like Disney and Warner Brothers, Humongous has concentrated on developing its own stable of interactive characters, beginning with Putt-Putt, a car invented by Ms. ''They have a strong entrepreneurial spirit.'' ''Shelley's been able to develop a very collegial culture there,'' Mr. Chaimowitz, said that of the seven software companies GT has acquired, Humongous had retained far more autonomy, particularly in the marketing area. Day has a reputation for being a stubborn business partner and fierce protector of her company's autonomy and the integrity of the Humongous stable of characters. ''I've always been the weird female in a real male-dominated workplace,'' she said. Day, 37, favors plum-colored nail polish, sandals and a gingham shift. The typical uniform, even among managers, is shorts, T-shirt and sandals. Day is known in the industry for fostering a relaxed workplace with low employee turnover. Most employ a simple formula: friendly characters accompany players on an interactive adventure to solve a crime like the theft of Freddi Fish's seashell or overcome a childhood fear like Pajama Sam's fear of the dark.
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Day's company will introduce stuffed toys, a clothing line, a CD-ROM series based on the hit Nickelodeon show ''Blue's Clues'' and a Saturday morning cartoon show based on original Humongous characters including Putt-Putt, Freddi Fish and Pajama Sam.įor many parents and their children, Humongous games provide the first introduction to computer software. Today the company, which specializes in children's entertainment titles, has 320 employees and in July 1996 became a wholly owned subsidiary of the GT Interactive Software Corporation in a stock swap worth $76 million that left her as the chief executive officer of the subsidiary. Out of 60 producers, she was the only woman.Īfter working for 10 years as a game producer, she teamed up with her partner, Ron Gilbert, who handles the creative side of the business, to form Humongous, based in Woodinville, Wash., a Seattle suburb, with $100,000 from a private investor and a staff of six. In 1984, with a degree in television and radio broadcasting from the University of San Francisco, she joined the game developer Electronic Arts. ''The next day my boyfriend and I went out and bought a Commodore 64,'' Ms. As others frolicked in the pool outside, she remained glued to her chair for six hours. She was introduced to her first computer game, one of the early text-based adventures, at a barbecue in the early 80's. As a child, she would save up her allowance to buy the latest board game and then lasso the neighborhood gang into the basement of her parents' home in Redding, Calif., to help her puzzle it out. SHELLEY DAY'S friends tell her it is no surprise to them that she is running her own computer game company, Humongous Entertainment.